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Yiftah Enav formerly led the strategic development of BERMAD’s Irrigation segment, aligning initiatives with the company’s long-term vision and core values. Throughout his tenure, he worked closely with Regional and Subsidiary (RBC) Directors, playing a central role in advancing irrigation expertise across global sales units. Known for his professional approach, Yiftah was responsible for embedding knowledge and marketing concepts throughout the organization, driving strategic goals, sustainable growth, and profitability as defined by BERMAD’s leadership.