Privacy Policy

We at Bermad CS Ltd. (“Bermad”, “we”, “us”, “our”) respect your privacy. This Privacy Policy (“Policy”) explains the accepted privacy practices for our online services at www.bermad.com (“Website”). It also describes the rights and options available to you with respect to your information.

The Policy is an integral part of our Terms of Use. By accessing, browsing or using the Website in any manner, you indicate your acceptance of this Policy and our Terms of Use. If you do not agree to this Policy or our Terms of Use, you may not access the Website or use it in any manner.

The Website provides news, blog posts, technical data and other information about Bermad, our products and services, and our fields of practice. The Website may also provide access to our design tools and supporting products or digital (the “Tools“). Use of the Tools is subject to their designated terms of use and privacy policy. Please review the designated documents before using the Tools.

PERSONAL DATA WE COLLECT

• We collect information you provide us voluntarily and knowingly. You are not legally required to provide us with your information.
  • Inquiries
    • If you wish to submit an inquiry via our online contact form, you will be required to provide your full name, email address, country, choose the topic of your inquiry and submit your question or inquiry in free text form. You may also choose to provide your phone number. You can also contact our chatbot, which provides answers to inquiries relating to the website. If you use the chatbot, we will collect your full name, email address, country and any messages you send through the chat. In addition, you can post questions and comments on our various blogs; in which case we will collect the information you post, your full name and your email. We refer to this entire data as “Inquiry Information”.
  • Feedback and reviews
    • When you contact us directly or through the Website with Website feedback or reviews, we collect the contents of your feedback or review and your contact information, email address, and full name. We refer to this data as “Feedback Information”.
  • Blogs and Newsletter
    • We have various blogs on our Website. You can subscribe to each blog or our newsletter by providing your full name and email address. We refer to this data as “Subscriber Information”. You can unsubscribe at any time.
  • Events
    • We also collect your contact information when you provide it to us at conferences and events that you and Bermad participate in. We refer to this data as “Event Information”.
• We also collect analytical information about your use of the Website.
  • Analytical Information
    • When you visit our Website, we will record and collect certain information in relation to your visit and use of the Website, including: IP address from which you access the Website (and the general location corresponding to the address), time and date of access, type of browser used, language use, links clicked, the web pages you accessed and other and actions taken while using the Website. This information cannot be used to identify you and it is used by us to evaluate and improve the operations of our service and the Website, and the user experience in them, or to facilitate Website features that you requested. We refer to this data as “Analytical Information”.
• You do not have a legal duty to provide the above information. However, if you choose not to share it with us, we may not be able to respond to your inquiry, facilitate your registration, or provide you with all or any of the functionalities of our Website.

HOW WE USE PERSONAL DATA

• To facilitate the operations of the Website, contact you regarding administrative issues, support and maintenance
  • We may use your information to facilitate and improve the operation of the Website and its features, including the chatbot.
• To respond to your inquiry or Feedback
  • We will use your Inquiry Information and Feedback Information to contact you about your inquiry and handle your inquiry or address your Feedback.
• To send you blog updates and newsletters
  • We will use your Subscriber Information to send you blog updates and newsletters.
• For profiled marketing purposes, unless you opt out
  • Subject to your explicit consent and so long as you have not opted-out, we will use your Subscriber Information and Event Information in a profiled manner to contact you occasionally, either by Bermad or by a representative on its behalf, including by sending e-mails with information related to Bermad products and Services (“Promotional Communications”).
  • We will not send you marketing materials unless you agreed to receive them.
  • You may opt-out of our profiled marketing and blog updates by sending an email to Web@bermad.com
  • You may ‘opt-out’ of using your profiled Subscriber Information and Event Information for Promotional Communications or blog updates at any time by sending an email to: web@bermad.com.
• We use Analytical Information to improve and enhance the Website and our services
  • We use Analytical Information to improve the Website and to enrich the content on the Website and the services we offer to customers. We also use the Analytical Information to adapt the Website, its content, and services to users’ preferences.

WHEN AND HOW WE SHARE PERSONAL DATA WITH OTHERS

We will not share your information with third-parties, except in the events listed below or when you provide us your explicit and informed consent

• We share your information with our subsidiaries
  • We will share your Information with members of our family group of companies, who help us process the data for the purposes set out above.
• We share your information with our service provider helping us operate our business, the Website and the Products
  • We will share your personal information with our service providers, such as Hubspot, who assist us with the internal operations of our Website and other aspects of our business. These companies are authorized to use your personal information only as necessary to provide these services to us and not for their own promotional purposes. We do not sell your personal information to third parties.
• We will share your Information with competent authorities, if you violated applicable law or the terms of your engagement with Bermad
  • If you have breached the terms of use of the Website, this Policy or any other agreement you have with Bermad, abused your rights to use the Website, or violated any applicable law. Your Information will be shared with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling the violation or breach.
• We will share your Information if we are legally required
  • If we are required to disclose your information by a judicial, governmental or regulatory authority.
• We will share your Information with third-party in any event of change in Bermad’s structure
  • If the operation of Bermad or the Website is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share your information to enable the structural change.

COOKIES AND OTHER TRACKERS

• What are cookies?
  • Cookies are text files, comprised of small amount of data, that are saved on your computer or other device (e.g. smartphone, tablet, etc.) when you use internet and visit various websites.
  • The information that the cookies maintain is read by the website you visit, during the session of your visit to the website (these are called ‘session’ cookies), and when you return to visit it again (these are called ‘persistent’ cookies).
  • We also use techniques called web beacons and web pixels for purposes similar to the use of cookies.
• We use the Cookiebot add-on to provide you detailed information about the cookies and enable you to control the use of cookies
  • We use the Cookiebot add-on to provide you more detailed information about the cookies we use (including their origin, purpose and expiration dates). It also enables you to control the use of marketing cookies, preference cookies and statistics cookies. You can change your mind at any time by enabling or disabling certain cookies or categories of cookies through the Cookiebot tool. However, you cannot disable the ‘necessary’ cookies because the website cannot operate without them. By enabling cookies, you give your consent to collect the data they are intended for.
• We use cookies necessary to operate the website, for website statistics, for marketing purposes and to remember your website preferences
  • We use cookies for a number of purposes, as briefly explained below. You can review additional information about the specific cookies we use in relation to each purpose, through the Cookiebot tool.
    • Necessary. Cookies that are strictly necessary for the functioning of the Website. The Website cannot operate properly without these cookies. You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly.
    • Preferences. Cookies that remember your choices when you use the Website and allow the Website to react by reflecting your preferences.
    • Statistics. Cookies that help us understand how you and other users interact with our Website by collecting data that does not directly identify you.
    • Marketing. Cookies that track your use of the Website and allow us to tailor content, both on and off the Website, that we believe is relevant to you.
• You can always delete or disable cookies
  • You can always delete the cookies saved on your device through your computer browser or your device. You can also disable cookies for future uses through the settings options of your computer browser or device.

SECURITY AND DATA RETENTION

• We will retain your personal information for as long as we need it to operate the App, and thereafter as needed for record-keeping matters
  • We retain personal data for the duration needed to support our ordinary business activities operating the Website. Thereafter, we will still retain your personal information as necessary to comply with our legal obligations, resolve disputes, establish and defend legal claims and enforce our agreements.
• We implement measures to secure your Information
  • We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure your personal information, it is not guaranteed, and you cannot expect that the Service will be immune from information security risks.
• We will transfer your Information internationally only in accordance with applicable data protection laws
  • We may transfer your Information to countries outside of your country of residence. We will only do so under the terms of a data transfer agreement which contains adequate safeguards to protect your personal data, as required by applicable law.

EXERCISING YOUR RIGHTS

• As a user of our Website, you have certain rights in relation to your personal data
  • Right to review the personal information regarding you we collect and use about you.
  • Right to request correction of your personal information which you found to be inaccurate or incomplete.
  • You may exercise these rights by contacting us at Web@bermad.com and specifying your request. We reserve the right to request additional information to verify your identity before providing you with personal information.

ADDITIONAL INFORMATION FOR USERS IN THE EU OR THE UK

• The Bermad entities are the data controllers of the personal data we collect via the Website
  • The following BERMAD entities are each a data controller for the purposes of the personal data we collect via the Website and for the performance of the services offered through the Website.
    • BERMAD CS Ltd. is based at Kibbutz Evron, Israel.
    • BERMAD Europe S.L is based at Calle Comercio, 1 – Nave 22, 08780 Pallejà, Barcelona, Spain.
    • BERMAD UK Ltd. is based at Unit 8 Hungerford Trading Estate, Hungerford Berkshire, RG17 0QU, England, United Kingdom.
• To contact our European representative
  • Our European representative, for the purposes of this Policy, is BERMAD Europe S.L. If you are within the European Economic Area, you may contact our European representative at the following address: Calle Comercio, 1 – Nave 22, 08780 Pallejà, Barcelona, Spain.
  • If you are within the UK, you may contact our UK representative at the following address: Unit 8 Hungerford Trading Estate, Hungerford Berkshire, RG17 0QU, England, United Kingdom.
• Legal bases for processing your information
  • The legal basis for collecting and processing your Inquiry Information, and Feedback Information is our legitimate interest in operating the Website and our business.
  • The legal basis for collecting and processing your Inquiry Information and Feedback Information for the purpose of responding to your inquiry or feedback is our legitimate interest in handling your inquiry or addressing your feedback, and maintaining our customers relations with you.
  • The legal basis for collecting and processing your Subscriber Information for the purpose of providing you with our blog updates or newsletter is your explicit consent.
  • The legal basis for collecting and processing your Subscriber Information and Event Information for profiled marketing purposes and blog updates is your explicit consent.
  • The legal basis for collecting and processing Analytical Information is our legitimate interest in managing the Website and our business development interests.
  • The legal basis for sharing your information for the purpose of handling suspected violations of applicable law or these terms is our legitimate interest in defending and enforcing against violations and breaches that are harmful to our business.
  • The legal basis for sharing your information for the purpose of complying with a binding request from a competent authority is our legitimate interest in complying with mandatory legal requirements imposed on us.
  • The legal basis for sharing your information for the purpose of enabling a structural change in the operation of the Website and our business is our legitimate interest in our business continuity.
• You have certain rights to access, update or delete your information, obtain a copy of your Information, withdraw your consent and object or restrict certain data processing activities
  • If you are in the EEA or the UK, you have the following rights under the GDPR:
    • Right to Access your personal data that we process and receive a copy of it.
    • Right to Rectify inaccurate personal data we have concerning you and to have incomplete personal data completed.
    • Right to Data Portability, that is, to receive the personal data that you provided to us, in a structured, commonly used and machine-readable format. You have the right to transmit this data to another service provider. Where technically feasible, you have the right that your personal data be transmitted directly from us to the service provider you designate.
    • Right to Withdraw Consent to processing your personal data, at any time. If you do that, we will still process certain information on legal basis other than consent, as described in this Policy. Withdrawing your consent will not affect the lawfulness of data processing we carried out based on your consent before such withdrawal.
    • Right to Object, based on your particular situation, to using your personal data on the basis of our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or for the establishment, exercise of defense of legal claims. You may also object at any time to the use of your personal data for direct marketing purposes.
    • Right to Restrict processing your personal data (except for storing it) if you contest the accuracy of your personal data, for a period enabling us to verify its accuracy; if you believe that the processing is unlawful and you opposes the erasure of the personal data and requests instead to restrict its use; if we no longer need the personal data for the purposes outlined in this Policy, but you require them to establish, exercise or defense relating to legal claims, or if you object to processing, pending the verification whether our legitimate grounds for processing override yours.
    • Right to be Forgotten. Under certain circumstances, such as when you withdraw your consent, you have the right to ask us to erase your personal data. However, we may still process your personal data if it is necessary to comply with a legal obligation we are subject to under laws in EU Member States or for the establishment, exercise or defense of legal claims.
  • If you wish to exercise any of these rights, contact us at web@bermad.com.
  • We reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you with information that you have asked for, we will explain the reason for this.
• You have a right to submit a complaint to the relevant supervisory data protection authority
  • Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in particular in the Member State of your residence, place of work or of an alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click here.
  • If you are in the UK, you can lodge a complaint to the Information Commissioner’s Office (ICO) pursuant to the instructions provided here.

ADDITIONAL INFORMATION FOR USERS IN THE USA

• Categories of information collected in the past 12 months and the business purposes for their use
  • Following are the categories of information we have collected in the past 12 months:
    • Identifiers. Name, email address, phone number.
    • Other information that identifies, relates to, describes, or is capable of being associated with, the individual. Your country of residence, the subject and content of your inquiry, feedback or blog post comment, the contents of your chat messages, events you participated in.
    • Commercial information. Information concerning purchases you made.
    • Internet or other electronic network activity information. Analytics information, such as the user-interface clicks you’ve engaged in on the Website, the time and date you last used the Website, etc.
  • We use the above information for the following business purposes:
    • Providing you with the Website and customer service.
    • Debugging to identify and repair errors that impair existing intended functionality.
    • Undertaking activities to verify or maintain the quality or safety of our Website and improving our Website.
    • Providing advertising and marketing services.
  • We do not sell your personal information and have not done so in the past 12 months.
  • We also do not share your personal information for online behavioral-targeted ads and have not done so in the past 12 months.
  • We do not use or disclose sensitive personal information.
• Sources of information
  • We collect your identifiers, other information that identifies, relates to, describes, or is capable of being associated with you, and your commercial information, directly from you.
  • We collect your Internet or other electronic network activity information from the device you use to access the Website.
• Categories of entities we share your information with
  • We share the above categories of information with the following categories of third parties:
    • Our third-party service providers, for the purpose of operating and providing you with our Website.
    • Other companies in the Bermad group, for the purpose of operating our business.
    • With external advisors or with regulators and competent authorities, for the purpose of handling suspected violations of law or these terms, or if we are required to by law or a judicial order.
    • With another company, if Bermad or our Website is reorganized within a different framework, or through another legal structure or entity, for the purpose of enabling such re-organization.
• Your rights under US laws
  • If you are a resident of a US State, you may have the following additional rights:
    • The right to know. You have the right to know whether we are processing your personal information. If we do, you have the right to know the following information, which we will provide you after we receive your request and verify your identity:
      • The categories of personal information we collected about you.
      • The categories of sources from which the personal information was collected.
      • The purposes for which we collect the personal information.
      • The categories of third parties with whom we share personal information.
      • The specific pieces of personal information we collected about you.
    • The right to obtain a copy of your personal information. If your data is available in a digital format, you have the right to obtain a copy of the personal information that you previously provided to us, in a portable and readable format (to the extent this is technically feasible).
    • The right to deletion. Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
      • Delete your personal information from our records; and
      • Direct any service providers to delete your personal information from their records.
      • Please note that we may not delete your personal information if any of the exceptions under applicable law apply.
    • The right to correct inaccurate personal information. Once we receive a request from you to correct your data, and verify your identity, we will examine the veracity of the corrected information provided by you, consider your request to correct, and inform you of our decision.
      • To establish the veracity of the personal information as per your request, we will consider all the circumstances pertaining to the personal information the correction of which is requested. We may also require you to provide documentation in support of your request to correct the personal information.
    • The right to opt-out of processing for solely automated profiling. Where relevant, you have the right to opt-out of solely automated processing of your personal information that is done in furtherance of a decision that produces a legal or similarly significant effect on you.
    • The right to non-discrimination as a result of exercising your rights. You have the right to not be discriminated by us for exercising the rights granted to you under applicable law. If you exercise your rights, we cannot:
      • Deny you services.
      • Charge different prices or fees for services, also through discounts, benefits, or fines.
      • Provide you a different level or quality of services.
      • Propose that you receive different prices or tariffs for services.
      • Please note that we may charge a different fee or provide a different level or quality of services, if the difference is reasonably related to the value we gain from your personal information.
• Exercising your rights
  • If you would like to exercise any of your rights as described above, please email us at web@bermad.com.
  • We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal data requested to you, by using a two or three points of data verification process, depending on the type of information you require.
  • Note you may appoint an authorized agent to file requests to exercise your rights on your behalf. To this end, you must provide your authorized agent with written approval to do so. The authorized agent will have to present us with proof, attesting that you authorized them to act on your behalf. Furthermore, we will require verification of your identity, as explained above.

CHANGES TO THIS PRIVACY POLICY

• If we change this Policy, we will provide you notice of such change through the Website
  • From time to time, we may change this Policy, in which case we will inform you of the updated Policy through the Website. The latest version of the Policy will always be accessible on the Website.
  • We will also make efforts to proactively notify you by email of the changes to the Policy if we have your email address.

CONTACT US

• You can contact us at web@bermad.com
  • Should you have any inquiries, complaints or suggestions, you may contact us at web@bermad.com. We will do our best to resolve your issue in a timely manner.

Last Update: August 2025